Etud’wich
Objectives
Find a name and slogan - Create a logo.
Services
Naming - Branding - Logo.
A group of students decide to create a food truck concept, placed in front of their school.
This food truck offers sandwiches whose price depends on their length.
Customers will be able to order according to their hunger and their budget.
I chose the name Étud’wich because it is the combination of student (étud’) and sandwich (‘wich) that totally match the brand image of the food truck.
I chose the slogan “Small or large, all winners”.
“Small or large” because the food truck adapts the sizes of the sandwiches according to the student’s budget.
“all winners” because the food truck sells affordable sandwiches for everyone.
The rubber hose-style mascot logo I created for the food truck is inspired by retro cartoons from the 1920s-1930s, bringing a playful and vintage touch that makes the brand memorable and attractive.
The sandwich-shaped mascot directly reflects the food truck's main product, making it easily recognizable to customers.
The white and light blue checkered background, inspired by American fast food restaurants like Five Guys, evokes a familiar, clean, and dynamic atmosphere, strengthening the food truck's visual identity while appealing to an audience that appreciates this classic aesthetic.
Etud’wich
Objectives
Services
Find a name and slogan - Create a logo.
Naming - Branding - Logo.
A group of students decide to create a food truck concept, placed in front of their school.
This food truck offers sandwiches whose price depends on their length.
Customers will be able to order according to their hunger and their budget.
The rubber hose-style mascot logo I created for the food truck is inspired by retro cartoons from the 1920s-1930s, bringing a playful and vintage touch that makes the brand memorable and attractive.
The sandwich-shaped mascot directly reflects the food truck's main product, making it easily recognizable to customers.
The white and light blue checkered background, inspired by American fast food restaurants like Five Guys, evokes a familiar, clean, and dynamic atmosphere, strengthening the food truck's visual identity while appealing to an audience that appreciates this classic aesthetic.
I chose the name Étud’wich because it is the combination of student (étud’) and sandwich (‘wich) that totally match the brand image of the food truck.
I chose the slogan “Small or large, all winners”.
“Small or large” because the food truck adapts the sizes of the sandwiches according to the student’s budget.
“all winners” because the food truck sells affordable sandwiches for everyone.